Updated 31 October 2026.
Requirements before a watch may be offered for sale
Suppliers operating a business must identify themselves as traders. Before public sale, provide the marketplace with your legal business name, geographic address, working contact details, registration and tax details where applicable, payout-account ownership evidence and authority to sell the actual watch. Identity evidence must be supplied through a secure channel, not public listing text. Buyers must see the seller’s required business contact details before ordering.
For each watch, retain ownership and provenance evidence, actual-item photographs and permission to use all images and text. Identify aftermarket or refinished components, repairs, serial/reference information, defects, service history and any water-resistance test with its date and limits. A genuine movement does not establish that the entire watch is original.
Do not copy another retailer’s inspection, certified-service-centre, warranty or authenticity promises. A warranty claim requires the named provider, written scope, duration, exclusions, territory, transferability and claim route. Obtain any rights-holder consent required for lawful import and resale; authenticity alone does not establish permission for every parallel import.
India exporters must verify applicable IEC, GST, export invoice, customs and foreign-exchange requirements. For each UK shipment, agree and disclose the importer, tax treatment, duties, delivery arrangements and usable returns address. Restricted animal-leather straps require a species and CITES assessment and any necessary permits before listing, contracting or shipment.
Identify your business
Give buyers accurate seller identity, contact and dispatch information, and make clear whether you act as a trader or a genuine private seller. Business sellers must provide the information required for their transactions, including relevant business address, consumer terms and charges. Keep your store profile current.
Describe watches honestly
List only watches you own or are authorised to sell. Counterfeit, stolen or unlawfully traded goods are prohibited. Use photographs you have permission to use and identify the actual item. Disclose known faults, material modifications, replacement parts, service claims and what is included. Do not invent scarcity, discounts, reviews, provenance or warranty cover.
Precious metals and restricted materials
Descriptions such as gold, silver, platinum and palladium must be accurate. Before offering a precious-metal watch into the UK, establish whether hallmarking and dealer-notice requirements apply, including any lawful exemptions or recognised marks. Plated or gold-tone components must not be described as solid precious metal. Animal-derived straps require lawful sourcing and any applicable import or export permissions.
Prices, fulfilment and returns
Keep stock and prices accurate. State dispatch origin, processing time, delivery costs and available services. Use packaging and transport appropriate to the watch and agreed cover. Provide tracking when available. Honour the terms agreed with the buyer and applicable cancellation, refund and faulty-goods rights. Do not condition statutory remedies on a positive review.
Buyer information and conduct
Use buyer information only for lawful order fulfilment and related support unless a separate lawful basis applies. Protect account access and personal information. Do not ask buyers to send card security codes or passwords, and do not misrepresent off-site payments as protected marketplace checkout.
Concerns and account review
Listings or seller access may be reviewed where there is evidence of inaccurate information, unlawful goods or misuse. The response should reflect the circumstances and applicable law; payment and order obligations do not disappear when a listing is removed. Raise concerns through Help & complaints.
